NOYRA

Ageless. Crafted. Rare. 

Founded in 2020, NOYRA was born from a desire to make collectible, handcrafted jewelry accessible to discerning patrons.

Each piece tells a story of art, culture, history, and emotion translated into form by the skilled hands of jewelry artisans in Jaipur, India.

At the heart of NOYRA lies a belief: jewelry should not only adorn, but also preserve the essence of craftsmanship and time.

The Philosophy

Craftsmanship. Transparency. Made To Order

We believe in slow luxury. In pieces made with purpose, not haste.

 We use certified semi-precious stones and the finest plating techniques, ensuring every creation is as enduring as it is beautiful.

Our made-to-order model minimizes waste and celebrates conscious luxury, where quality, not quantity, takes precedence.

Owning a Noyra piece is like owning a fragment of art history: ageless, crafted, and rare.

The Journey Of A Piece

An Amalgamation of Imagination and Mastery

The Journey Of A Piece

An Amalgamation of Imagination and Mastery

Designer. Storyteller. Dreamer.

Meher Jetley

A self-taught jewelry designer and graduate of NIFT, Meher brings over a decade of experience in fashion and textiles to NOYRA.
Her designs are inspired by the world around her—the patterns of a palace wall, the textures of ancient artifacts, or the quiet emotion of a moment.

Working with a small team of five artisans in Jaipur, Meher personally oversees each design from concept to completion. Her hands-on approach ensures that every NOYRA piece carries her distinct vision and sensitivity.

In just a few years, Meher has cultivated a loyal clientele across India and beyond—united by a shared love for artistry, authenticity, and timeless beauty.